Gap’s new logo came and went in less than a week. Much like New Coke, there was a huge public outcry about the new logo. The backlash was swift and furious and the new logo lasted less than a week. In contrast, New Coke was on the market for a little less than three months before Coca-Cola brought back the original formula as “Coca-Cola Classic” back in 1985. The moral of the story: if it ain’t broke don’t fix it.
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