Gap’s new logo came and went in less than a week. Much like New Coke, there was a huge public outcry about the new logo. The backlash was swift and furious and the new logo lasted less than a week. In contrast, New Coke was on the market for a little less than three months before Coca-Cola brought back the original formula as “Coca-Cola Classic” back in 1985. The moral of the story: if it ain’t broke don’t fix it.

No Comments »

No comments yet.

RSS feed for comments on this post.

Leave a comment

If you Connect with Facebook your email address will not be published.


Enter the anti-spam code displayed above (required)