According to, Louis Roederer has issued the following statement:

“A house like Louis Roederer would not have existed since 1776 without being totally open and tolerant to all forms of culture and art, including the most recent musical and fashion styles which — like Hip-Hop — keep us in touch with modernity.”

Sounds like Louis Roederer is afraid that it has bit the hand that feeds them. There’s rumors abound that Frederic Rouzaud was misquoted in the article, but I don’t think that’s the case. I think they are worried about the possibility of shrinking sales due to this little fiasco.

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