Jay-Z, prolific rapper and President and CEO of Def Jam Records, has decided to boycott Cristal champagne over comments by Frederic Rouzaud, managing director of Louis Roederer, the company that produces Cristal. Rouzaud said the company viewed the hip-hop love affair with Cristal as “unwelcome attention.” Also he added, “What can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.”

The backlash was swift and furious. Jay-Z issued a statement saying, “It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the ‘hip-hop’ culture as ‘unwelcome attention.’ I view his comments as racist and will no longer support any of his products through any of my various brands including The 40/40 Club nor in my personal life.”

Join the boycott and together we’ll get this guy fired for his ignorance and stupidity. I for one will be pouring out the two bottles that I always keep on hand down the drain immediately. What the hell, I got them on sale for $200 per bottle at Costco so it’s all good. Besides, I’d do anyting for my boy Jay. From now on it’s only Dom Perignon and Veuve Clicquot when I am big pimpin’ at home. Hey yo Jay, I’m off the Crissy fo’ cheezy, belee dat!

1 Comment »

  1. I didn’t even know about this stupidity until the Los Angeles times made a comment about it in an article about bubbly for news years celebrations. If SHAWN CARTER says they are racist…it’s good enough for me….IT NOW BECAME MY CHAMPAGNE OF CHOICE!!!!!

    #1 by Jeff Kay — December 28, 2007 @ 9:18 pm

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